Serif fonts are the little leading lines at the start end of the letters. Serif fonts are classic, such as Times New Roman or Courier. YouвЂ™ll hear a lot of different terms when looking at fonts, but when youвЂ™re starting out you can simply focus on four basic categories when selecting fonts:В serif, sans-serif, display and scripts. With so many different fonts available, itвЂ™s easy to feel overwhelmed by the great selection. Inspiration is everyone, and once you start paying attention to it, youвЂ™ll see how fonts used in your favourite products mesh with their purpose. Is it modern or classic? Is your target audience young, old, playful or conservative? How much space do you have, what is the message and whatвЂ™s the medium?ДonвЂ™t work in isolation вЂ“ look at existing designs and find inspiration in the fonts and typography theyвЂ™ve used. In the same vein, consider the purpose of the design youвЂ™re creating, and use this to define your style. YouвЂ™ll dress quite differently at a wedding than you would if you were going to a concert.

Much like the words themselves, font choice can influence the user in all sorts of conscious and unconscious ways.Д¬hoosing and pairing the right fonts is like preparing an outfit.

Whether youвЂ™re designing a website for thousands or a flyer for your school fete, choosing the right fonts is key to effective communication. A lot of time can be spent on writing the right words, but an often overlooked element from non-designers is font choice.

Examples of all fonts